Supercap Website
Website Design Customer Journey LEAD Generation Product Organization Email Marketing Meta/Google Services SEO
Description
Supercap is a renowned company based in the Marche region, specializing in the production of high-quality silicone and silicone blend bottle closures. With two decades of industry expertise, they embarked on a journey to revitalize their online presence and sought a powerful marketing tool—a website.
To meet this objective, we embarked on a comprehensive redesign project, starting with the company’s product structure. We reorganized the product categories to enhance user understanding and navigation, departing from the previous framework. The new website was meticulously crafted to cater to these requirements, ensuring a seamless and engaging user experience.
Our design approach aimed to imbue each element and animation with value, dynamism, and a contemporary aesthetic. By doing so, we successfully breathed new life into a product line that had not received the recognition it deserved within the company.
The result is a visually captivating website that not only captures the essence of Supercap’s offerings but also serves as a robust marketing tool, bolstering their brand image and attracting potential clients.
Project Requirement
- Branding
- Digital Strategy
- Designed from scratch
- Customer Journey Design for LEAD Generation
- Objective: LEAD Generation and Product presentation
- Reorganization of products and categories for a better understanding of the product
- Email Marketing Platform Integrations
- Integration of Meta and Google Services for tracking and Digital Advertising services
- SEO content optimization
Project Result
Just 3 months after the launch of the new website, the Company recorded a 300% increase in LEAD generation compared to the previous website.
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