Braid Outdoor

Braid Outdoor represents a fusion of elegance, durability, and craftsmanship in the outdoor furniture industry. Nestled in the cultural richness of Mogliano, Braid carries forward a legacy of artisanal mastery since the 1950s, evolving from handcrafted wicker products to a global provider of luxurious outdoor furnishings.

Our collaboration with Braid Outdoor focused on a comprehensive digital strategy aimed at generating leads and effectively presenting their services. We integrated advanced automation AI and CRM systems to streamline customer interactions, ensuring seamless communication and engagement.

A significant aspect of the project was Customer Relationship Design, ensuring that Braid could build and maintain strong relationships with their clientele. Through captivating photo and video content, we captured the essence of Braid’s offerings, highlighting their exquisite craftsmanship and design ethos.

Our work also extended to Concept & Branding, where we emphasized Braid’s prestigious image and dedication to high-quality materials, creating a brand identity that resonates with both tradition and innovation.

By leveraging tools such as Mailchimp and platforms like Trello for project management, we streamlined processes to deliver top-notch customer service and maintain vibrant client interactions.

This collaboration boosted Braid’s digital footprint, enabling it to continue capturing the luxury outdoor furniture market on an international scale while maintaining its core values of quality and craftsmanship